Portugal is hosting world new Peugeot premiere
Portugal is once again the destination chosen for the world premiere of Peugeot, which this time is presenting the new model Peugeot 508 SW. This international event will take place in the region of Lisboa, from November 19th to December 7th. About 500 journalists from 31 countries will attend, being able to perform dynamic tests of this new model by Peugeot.
This is the fifth time that Peugeot chooses Portugal for a world presentation of a new model. In the past the following models have already been presented: Peugeot 208 (in 2012), Peugeot 308 GT and 308 GTi by Peugeot Sport (both in 2015) and SUV Peugeot 5008 (in 2017). This time, the 508 SW variant is made known before hitting the market next spring.
There were several factors that contributed to this choice of destination by brand managers, namely the quality level of the Portuguese hosting, roads where the dynamic qualities of this model will be tested (routes drawn between Cascais, Sintra and Lisboa) and of the region's hotel infrastructure, such as its mild climate, Peugeot said in a statement.