The general meeting of ETC (European Travel Commission) happens from 31 May to 1 June. The event takes place in the city of Albufeira, in the Algarve Region, being the first face-to-face meeting of the organization since the beginning of the pandemic.
During the event, the new campaign "Open up to Europe" will be presented, whose main goal is to stimulate and give a new impetus to tourism on the European continent. This campaign will be presented at a press conference, which will take place on June 1, at 12:30.