“We call it Alentejo” is the title of the new promotional video launched by the Regional Tourism Promotion Agency of Alentejo (ARPTA) with the aim of attracting international tourists to the region.

Gastronomy and wines, small villages, sustainability and nature are some of Alentejo’s peculiarities highlighted, in order to generate notoriety for this region in the main international emission markets.

Throughout the film, the attributes with which the main international media have described Alentejo as a destination over the past few years are emphasised.

The film is an initiative of the Tourism Promotion Agency of Alentejo (ARPTA), which also developed the creative concept, and the production was in charge of the company Click and Play.

You can access the film here.